On June 8, the State Council Information Office released the White Paper on the State of the Internet in China, which once again became a hot spot in the Internet.
The report shows that on April 20, 1994, Beijing Zhongguancun Regional Education and Research Demonstration Network accessed the Internet, marking China's official access to the Internet. There have been 16 years since then, and the impact of the Internet on people's production and life can be said to be ups and downs. Many people have very personal feelings. But what changes does the Internet bring to the entire construction machinery industry? And listen to the author a rough analysis of one or two.
Industry information communication is more convenient
The construction machinery industry is an industry with high professionalism, great influence from policies, and continuous changes in the industry market. Previously, information exchange and communication relied on internal industry information, meetings and so on. Along with the active market, different positioning and different characteristics of print media publications are becoming more and more active, and most of the publications are published on a monthly basis, quantitatively issued, and there are certain restrictions on the breadth of information dissemination. The emergence of the Internet has largely compensated for this deficiency.
The professional website for the construction machinery industry market represented by HC Engineering Machinery Network is not optimistic or even left out in the early stage of development and exploration. But soon, the advantages of fast information transmission, sustainability, flexible form of expression, and unlimited capacity were quickly revealed.
Through the Internet, various information channels can be integrated to quickly and timely convey industry information, help enterprises to timely understand market changes, policy trends, project progress and other information, and provide useful and necessary reference for enterprises to make final decisions. The more industry customers and users recognize.
With the popularity of the Internet and the continuous development of technology, graphic, slide, video and other forms of display are becoming more and more abundant. The live reports of major exhibitions, conferences and events in the industry are richer and more detailed. And more and more companies are also choosing to use the Internet for branding, new product promotion and marketing...
In addition, the emergence of forums, blogs, communities and other products, people not only use the Internet to obtain information, but also express their views, the engineering machinery industry is no exception, even in the use of network features is even better. In 2006, using the blog to "spoil the board" Carlyle's acquisition of the Xugong case is a far-reaching case for the industry. It can be said that with the Internet, industry information communication is more convenient, and the industry market has become more colorful.
Engineering machinery e-commerce
According to the survey data cited in the White Paper on China's Internet Situation, large-scale enterprise e-commerce is developing from the basic aspects of online information release, procurement, sales and other basic applications, such as online design, manufacturing, and program management. The awareness of e-commerce application of SMEs has generally increased, and the number of SMEs using e-commerce has maintained a relatively high growth rate. More than 50% of large enterprises have established e-commerce systems, more than 30% of SMEs looking for suppliers through the Internet, 24% of SMEs engaged in marketing through the Internet, and more than 100 million online shopping users in China. In 2009, China’s e-commerce transaction volume exceeded 3.6 trillion yuan.
Seeing such data, we can't help but ask, how is the e-commerce process of the entire construction machinery industry?
Along with the emergence of the Internet, many companies have established their own websites either actively or passively, and some have even joined the function of online procurement. However, for the e-commerce of the construction machinery industry, many people are skeptical, especially the production and dealers of some complete machines. They often think that engineering machinery products are limited by the high price and long sales cycle, and are not suitable for online sales. Or, e-commerce has little meaning for enterprises.
It is undeniable that the emergence of the Internet has accelerated the speed and breadth of communication. For the construction machinery industry, the resources of buyers and sellers are more convenient. The rise of the construction machinery industry website is precisely the need.
Taking Huicong Engineering Machinery Network as an example, in the initial stage, it was also troubled by the industry market's immature understanding of the Internet and e-commerce. However, after continuous exploration, the online and offline resources accumulated over the years have been established. From the unique buyer resources, and the independent buyer department staff is responsible for the matching of supply and demand information in the industry market, greatly increasing the business opportunities of the company, and also launching a buyer meeting online to organize buyers for the regional market. Group activities, such as the Xiamen Buyers Group, the Ningbo Buyers Group, etc., also promoted the trading of the construction machinery industry market.
Broadly speaking, e-commerce platforms will increase business opportunities for companies, but not with absolute simple trading transactions. The editor of HC Engineering Machinery Network believes that e-commerce is an inevitable development trend, and the construction machinery industry is no exception.
The development of the Internet has imperceptibly affected many aspects of the development of the construction machinery industry market. As stated in the Internet report, the application of the Internet to enterprises is being designed from the basic applications of online information release, procurement and sales to upstream and downstream enterprises. Manufacturing, planning management and other all-round synergy development. It is expected that in the new round of Internet application transformation, both the enterprise and the media in the construction machinery industry will be able to seize the opportunities and jointly promote the development of the entire industry.
The report shows that on April 20, 1994, Beijing Zhongguancun Regional Education and Research Demonstration Network accessed the Internet, marking China's official access to the Internet. There have been 16 years since then, and the impact of the Internet on people's production and life can be said to be ups and downs. Many people have very personal feelings. But what changes does the Internet bring to the entire construction machinery industry? And listen to the author a rough analysis of one or two.
Industry information communication is more convenient
The construction machinery industry is an industry with high professionalism, great influence from policies, and continuous changes in the industry market. Previously, information exchange and communication relied on internal industry information, meetings and so on. Along with the active market, different positioning and different characteristics of print media publications are becoming more and more active, and most of the publications are published on a monthly basis, quantitatively issued, and there are certain restrictions on the breadth of information dissemination. The emergence of the Internet has largely compensated for this deficiency.
The professional website for the construction machinery industry market represented by HC Engineering Machinery Network is not optimistic or even left out in the early stage of development and exploration. But soon, the advantages of fast information transmission, sustainability, flexible form of expression, and unlimited capacity were quickly revealed.
Through the Internet, various information channels can be integrated to quickly and timely convey industry information, help enterprises to timely understand market changes, policy trends, project progress and other information, and provide useful and necessary reference for enterprises to make final decisions. The more industry customers and users recognize.
With the popularity of the Internet and the continuous development of technology, graphic, slide, video and other forms of display are becoming more and more abundant. The live reports of major exhibitions, conferences and events in the industry are richer and more detailed. And more and more companies are also choosing to use the Internet for branding, new product promotion and marketing...
In addition, the emergence of forums, blogs, communities and other products, people not only use the Internet to obtain information, but also express their views, the engineering machinery industry is no exception, even in the use of network features is even better. In 2006, using the blog to "spoil the board" Carlyle's acquisition of the Xugong case is a far-reaching case for the industry. It can be said that with the Internet, industry information communication is more convenient, and the industry market has become more colorful.
Engineering machinery e-commerce
According to the survey data cited in the White Paper on China's Internet Situation, large-scale enterprise e-commerce is developing from the basic aspects of online information release, procurement, sales and other basic applications, such as online design, manufacturing, and program management. The awareness of e-commerce application of SMEs has generally increased, and the number of SMEs using e-commerce has maintained a relatively high growth rate. More than 50% of large enterprises have established e-commerce systems, more than 30% of SMEs looking for suppliers through the Internet, 24% of SMEs engaged in marketing through the Internet, and more than 100 million online shopping users in China. In 2009, China’s e-commerce transaction volume exceeded 3.6 trillion yuan.
Seeing such data, we can't help but ask, how is the e-commerce process of the entire construction machinery industry?
Along with the emergence of the Internet, many companies have established their own websites either actively or passively, and some have even joined the function of online procurement. However, for the e-commerce of the construction machinery industry, many people are skeptical, especially the production and dealers of some complete machines. They often think that engineering machinery products are limited by the high price and long sales cycle, and are not suitable for online sales. Or, e-commerce has little meaning for enterprises.
It is undeniable that the emergence of the Internet has accelerated the speed and breadth of communication. For the construction machinery industry, the resources of buyers and sellers are more convenient. The rise of the construction machinery industry website is precisely the need.
Taking Huicong Engineering Machinery Network as an example, in the initial stage, it was also troubled by the industry market's immature understanding of the Internet and e-commerce. However, after continuous exploration, the online and offline resources accumulated over the years have been established. From the unique buyer resources, and the independent buyer department staff is responsible for the matching of supply and demand information in the industry market, greatly increasing the business opportunities of the company, and also launching a buyer meeting online to organize buyers for the regional market. Group activities, such as the Xiamen Buyers Group, the Ningbo Buyers Group, etc., also promoted the trading of the construction machinery industry market.
Broadly speaking, e-commerce platforms will increase business opportunities for companies, but not with absolute simple trading transactions. The editor of HC Engineering Machinery Network believes that e-commerce is an inevitable development trend, and the construction machinery industry is no exception.
The development of the Internet has imperceptibly affected many aspects of the development of the construction machinery industry market. As stated in the Internet report, the application of the Internet to enterprises is being designed from the basic applications of online information release, procurement and sales to upstream and downstream enterprises. Manufacturing, planning management and other all-round synergy development. It is expected that in the new round of Internet application transformation, both the enterprise and the media in the construction machinery industry will be able to seize the opportunities and jointly promote the development of the entire industry.
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