According to statistics from relevant departments, in recent years, the annual growth rate of China's overall wardrobe market has reached 20%. It is estimated that in the next 3 to 5 years, China's overall wardrobe market share will reach 70%. And as the industry continues to mature, the overall wardrobe will replace traditional hand-made wardrobes and finished wardrobes, becoming the mainstream product in the wardrobe market.
In order to maximize profits, the whole wardrobe enterprise must build perfect and high-quality channels. This is the key to whether the enterprise can grow bigger and stronger and keep its foundation forever. However, as the industry continues to mature, the first-line market is fiercely competitive, and the demand is becoming saturated, coupled with rising labor costs, site rental fees, raw material costs, etc., the company's profits have become thinner, and operating pressure has increased. In order to alleviate the operating pressure in the first-tier market and find new profit growth points, enterprises have sunk their channels and opened up second- and third-tier markets.
Sichuan, as an important production base of China's furniture industry, has a good industrial foundation and a large-scale real estate network. Therefore, the overall wardrobe industry has developed rapidly in recent years, attracting more and more first-line well-known brands, and regards this as a "bridgehead for developing the Southwest market." ". In order to attract excellent dealers and build high-quality channels, enterprises have increased the promotion of investment promotion and attracted the attention of many dealers. Due to the optimistic development prospects of the overall wardrobe market, many distributors of furniture, cabinets, floors, and many investors have shown strong willingness to join and represent. For many investors in Sichuan, they prefer to join and represent potential brands, quickly enter the development track, occupy the market, and expand their market influence.
Choose a brand, suit yourself as the principle
Dealers face many companies, how to choose potential brands? In this regard, insiders have different opinions.
Some dealers believe that for many furniture, floor distributors and investors who do not have overall wardrobe experience, they should choose a mature brand. Because mature brands have experienced many years of experience, they have high market recognition, recognition, and great influence. They are very popular with consumers and help to quickly enter the development track and become bigger and stronger. Therefore, for many dealers and investors with no industry experience, choosing a mature brand is more conducive to rapid growth.
Some dealers believe that although the market recognition and recognition of mature brands is high, Sogou has great influence, but companies have high requirements for dealers, high thresholds and large investment. Moreover, the support of mature brands to dealers is not as great as that of new brands. As a customized product, the overall wardrobe is different from the finished furniture. The strength of the company's support for dealers determines in a certain way whether it can quickly enter the development track, become bigger and stronger, and make money. Rather than choosing a mature brand with little support to the dealer, it is better to choose a new brand with greater potential to support the dealer. Although the new brand's product market recognition and recognition is not as high as that of a mature brand, it can be bigger and stronger through the support of enterprises and personal efforts.
How to choose the franchise and agent brand, the dealer can be said to have different opinions.
Industry insiders suggest that whether a distributor chooses a mature brand or a new brand, it must proceed from its own reality, and choose those with common aspirations and recognition, in short, based on the principle of suiting oneself. Otherwise, not only waste of property and time, but also missed development opportunities.
The market is risky, investment should be cautious
Faced with many "water testers" who have no experience in the industry, some insiders reminded that the market is at risk, investors should be treated rationally, and investment should be more cautious.
Although the overall wardrobe has great market potential, the return on investment is generous. However, as a new industry, Lu Dingji, due to the lack of industry standards and low thresholds, many companies with weak competitiveness entered, causing market confusion and uneven product quality. In addition, in order to complete the channel construction, many companies exaggerate the strength of the enterprise in the process of attracting investment, "flick" dealers. This situation is not uncommon in the overall wardrobe industry. For dealers in many regional markets, joining and acting as a brand not only invests financial and material resources, but also invests a lot of time and energy. Some dealers even put their own money into their life savings.
As the saying goes: Men are afraid to go wrong, women are afraid to marry wrong. Choosing the wrong brand, distributors not only waste financial resources, material resources and time, but also ruin their lifetime wealth and career. Therefore, dealers must be cautious in choosing brands.
A dealer of a well-known foreign brand in Chengdu reminded the “latecomer†that if conditions permit, the dealer should visit the production base of the enterprise. The strength of the dealer is obvious. In addition, you can also go to the company's dealers to learn about the market sales of their products. Through an unannounced visit to the company's production base and market, you can understand its true strength. Choose potential brands and open the door to wealth for successful entrepreneurship.
The first-tier market is becoming more and more saturated due to fierce competition. It is imperative for companies to maximize profits, become bigger and stronger, and develop new markets. Due to its superior location advantage, Sichuan has a high market development degree and attracts many well-known foreign brands. Faced with many companies eager to develop the Sichuan market, investors must be cautious in choosing brands.
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