At the beginning of the new year, President Hu Jintao paid a state visit to the United States. This is his second official visit to the United States after he took office as the president of the country. The United States attaches great importance to this visit and calls it "historic visit."
In a joint interview with the US Wall Street Journal and the Washington Post, President Hu Jintao emphasized: "China and the United States will benefit both sides and fight. The two countries should abandon the Cold War mentality." The Chinese Foreign Ministry also January 18 He said that China is committed to promoting the reform of the RMB exchange rate, while also stressing that the exchange rate is not the main reason for the trade imbalance between China and the United States, and hopes that US lawmakers will avoid harming the overall interests of Sino-US trade.
RMB may increase by 4%-6% in 2011. The export of ceramic enterprises will accelerate the transformation - the ceramic market will become more intense in 2011. Recently, the appreciation rate of the RMB has accelerated. Some experts predict that the yuan may appreciate by 4%-6% in 2011. The international driving factors for the appreciation of the renminbi mainly include the weak recovery of the economy and the high unemployment rate. The implementation of quantitative easing may last for a long time. From the domestic perspective, there is a need to curb inflation by the appreciation of the renminbi. At the same time, the continued inflow of capital has also increased the pressure on the appreciation of the renminbi. According to a report released by the central bank on January 11, as of the end of 2010, China’s foreign exchange reserve balance reached US$2.8473 billion, a record high.
Since most of China's ceramic export enterprises use US dollar settlement, the continuous appreciation of the RMB against the US dollar has led to the engulfment of profits of export enterprises. In recent years, a considerable number of ceramic enterprises that have made foreign trade have accelerated their transformation and started to lay out the domestic market, which has made the competition in the ceramics market more intense in 2011.
2011 ceramic industry development faces five major difficulties (1) ENS rules. From January 1, 2011, the EU will implement the ENS (Entry Summary Declaration), which enacts the “Indirect Declaration of Manifest†rules for all shipments to or from EU ports, which applies to all 27 EU member states. . Several non-EU countries, such as Norway, Switzerland, Turkey, etc., will also implement rules similar to the EU ENS.
(2) The issue of RMB appreciation. The general direction of the appreciation of the renminbi or the appreciation trend in the medium and long term has been established. It is expected that the appreciation of the RMB in 2011 will exceed this year, and the first quarter of 2011 will start or become a crucial period for the reform of the exchange rate formation mechanism. There are bold predictions: even in the next eight years, the conversion of the renminbi to the US dollar will reach 4:1. In addition, the prospect of settlement in RMB is also generally optimistic. The latest news is that Sino-Russian trade has begun to use the ruble settlement.
(3) The issue of tariff barriers. China has suffered anti-dumping for 16 consecutive years and is the country with the largest number of trade barriers among WTO members. There are 29 issues in 2010, including two ceramic tiles. Anti-dumping against tiles is expected to occur later, such as Brazil, India and other countries that produce tiles. At the same time, in order to reduce trade frictions, the state will increase the protection of intellectual property rights and crack down on counterfeiting and trading of documents.
(4) Technical barriers. There are more and more technical barriers. Technical barriers are more subtle than tariff barriers because they are ostensibly targeted to all countries and regions. Moreover, once a certification expires, the importing Congress immediately introduces a new certification. For example, carbon label certification will become more and more important in the future. OSHMS18000 Occupational Health and Safety Management System Certification will also be an essential certification for enterprises. OSHMS18000 helps to improve the safety management of enterprises, reduce occupational safety and health risks, and reduce the expected investment in accident handling in the long run.
(5) Management issues. How to manage internal and channel partners in the rapid development of sanitary ware enterprises is a new problem highlighted by the industry in 2010. High-speed expansion will inevitably lead to the dispersion of corporate management resources. Enterprises increase production capacity, sink channels, and the outlets are getting bigger and bigger. The workforce and dealer team are also expanding rapidly. How to develop education and cultivate new teams is a big issue related to sustainable development.
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