At present, the competition in the industry is mainly in the aspects of design, service, innovation, quality, support, brand, etc. Orderly competition enables the industry to grow healthily and scale. From the business model of Oubang cabinets, it is not difficult to find that this kind of emphasis on the "cabinet quality + high-end hardware + boutique kitchen appliances + extension package (home delivery)" is the trend of the cabinet industry.
It not only satisfies the needs of consumers for one-stop shopping, but also increases the profit source of the company and brings lucrative profits to the company. This is the strength of competition. With the intensification of competition, small manufacturers are likely to face the situation of being eliminated or being merged by large enterprises due to lack of experience in quality control, lag in marketing technology, and system cost management. The strength of large-scale manufacturers is gradually expanding. The influence of the brand is getting bigger and bigger, and the brand effect is becoming more and more obvious, such as the brand leader Ou Pai, Boloni and so on.
At the same time, the big manufacturers in the related industry are also optimistic about this fat cow, and they are no longer "Linyuan squid", but "returning to the net". Many home appliance companies with big names have invested in the cabinet industry, such as Haier. In addition, the entry threshold of the cabinet industry is relatively low, and it is a labor-intensive industry. Some enterprises or individuals who do not have professional knowledge and lack basic understanding of cabinet products have joined the industry. There are countless “front shop and back factoryâ€. "The miscellaneous army" rushed to the beach and landed it in advance, causing "bad plagiarism", "homogeneous competition", "sacrifice quality and price" and other unfavorable phenomena, which caused great impact on the management quality and customer reputation of the entire industry. The negative impact.
It is precisely because the cabinet industry does not have any entry barriers at present, the sales process is more flexible, creative, and the personality requirements based on the purchase target are large, so there is no complete industry standard in the industry, pricing methods, quality standards, and sizes. Series, style and style, etc., the Eight Immortals cross the sea, all the magical powers, and some even have no standards, what the customer wants to produce, and the use of cheap and inferior materials has triggered a "price war", the demand process is full of irregular services and poles Poor product delivery.
Looking at the current cabinet market can be said to be a mixed bag, the cabinet products designed by different manufacturers are very different. For example, there are made cabinets, there are solid wood cabinets, there are whole cabinets on the basis of panel cabinets and solid wood cabinets, and the whole kitchen and the whole restaurant are built on the basis of the whole cabinet, and even the overall home environment is created ( Cabinets, dining rooms, bathroom cabinets, dressing tables, study rooms, etc. all maintain an overall material, color and style).
Taking solid wood cabinets as an example, solid wood cabinets not only have excellent quality but also represent elegance and taste. In recent years, they have been loved by more and more people with certain taste and spending power. Under this circumstance, many manufacturers who used to make panel cabinets began to make solid wood cabinets, but the technology was relatively shallow. The work they did was to simply replace the original panel door with a solid wood door panel, and the other basics did not move. This low-end panel cabinet is just a change of the face and turned into a solid wood cabinet. I don't know if the real essence of solid wood cabinets can be expressed by a solid wood door panel.
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