Machine tool industry will continue overseas boom

From the perspective of business management, mutual mergers and acquisitions is a routine phenomenon. However, in the context of the international financial crisis, overseas mergers and acquisitions are setting off a new wave.
Since the decline of the international economic situation, there has always been such a voice that it is a good time for domestic companies to conduct overseas mergers and acquisitions. In fact, many companies do have such an idea.
Therefore, how to guide enterprises to participate in international economic cooperation and competition has become the focus of common leaders and managers of all walks of life. Not long ago, the “Overseas M&A Strategy Seminar” hosted by the Institute of Economic System and Management of the National Development and Reform Commission and the Academic Committee of the National Development and Reform Commission was held. The meeting was chosen at Beijing No. 1 Machine Tool Works Co., Ltd. This is because the case of Beiyiji's acquisition of Coburg in Germany is one of the dozens of international M&A projects that China's machine tool industry is regarded as successful. Now it seems that these successful overseas mergers and acquisitions have not only formed a good model in the machine tool industry, but its influence has also spread in other industries.
As the curator and direct participant of these overseas M&A projects in the machine tool industry, Liang Xunyu, honorary chairman of the China Machine Tool Industry Association, is an authoritative person in this field. For the current form, Liang Xunzhen believes that although there are many commonalities in overseas M&A in various industries, the characteristics are different. Therefore, different industries must be treated differently. In many industries, the overseas mergers and acquisitions integration operation of the machine tool industry is a success. It seems that there are some merits for reference.
From the deeper level of industry characteristics, the industry characteristics of the machine tool industry itself make the overseas acquisition behavior of this industry easier to start, with more opportunities.
Compared with other industries, the machine tool industry has three characteristics worth noting; the first is that the scale of the company is small (in the case of Germany, which is the leading international machine tool industry, the average number of employees is 127), it is easy to digest and the total assets are not The second is that the nature of family business is the majority, mostly based on technical support, with more technical accumulation and deep technical know-how, and possessing international brand strength. Third, most companies are not capital-backed, and their ability to resist financial waves is weak.
In fact, such characteristics are suitable for the "flavors" of Chinese companies. Because the main purpose of China's machine tool enterprise international mergers and acquisitions is: First, we are seeking international brands to improve the international competitive position of products; second, creating and continuing to develop international brands to continuously improve international competitiveness; third, to obtain ready-made international Marketing network, borrowing a boat to go to sea. The ensuing M&A aims to use this M&A project as a springboard and bridgehead to provide international visibility and strengthen international exchanges and integrate into the international cycle. Fourth, improve management and management capabilities. Fifth, cultivate international management and technology accordingly. Skilled people. On the contrary, it is particularly important to emphasize the purpose of overseas M&A of machine tool companies in China. One is not simply to expand production capacity, the other is not to engage in capital operation, and simply pursue capital returns.
For the integration with the international community, Liang Xunqi gave an example. The factory acquired by Qinchuan Machine Tool in Detroit, USA, is a dense area of ​​American machinery manufacturing enterprises, where machine tool companies have access to the most cutting-edge technical information in many user fields, which is conducive to more market-value technology. Developing targeted positioning, there is a very broad market prospect worth exploring. Qinchuan Machine Tool may be interested in this point. After acquiring the Detroit company, it spent $2 million to establish a sales development company in Detroit.
In addition to industry characteristics, Liang Xunyi said that the overseas acquisition of the machine tool industry has led the way in many industries. Another important reason is that from the early days of the founding of the country, the machine tool industry has maintained relatively close ties with overseas companies.

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