Kitchen cabinets join Jihong dark horse broken Shandong pattern

At present, the industries that are affiliated with real estate are basically maintaining a high-speed sales growth. For the kitchen cabinet industry, it is no exception. First of all, this industry is a sunrise industry, and the home improvement market in China is rapidly rising. The profit margins of this industry are reasonable, as can be seen from the numerous brands and shops in the streets and alleys. However, this industry is now a mixed situation. There are influential first-line brand outlets; invest 300,000 to 1800,000 to be a big brand agent; invest 1.2 million to build a small processing The factory opened a small door; even directly opened a tens of thousands to open a do not know where the brand's separate small stores are also; there are even those who live on the streets to do kitchen cabinets. What will you do with so many chaotic industries?

First-line brand analysis: Europa, Haier, gold medals, etc. These brands entered the industry as early as, after years or even more than a dozen years of accumulated experience in the industry, the development of more and more formal, the overall bigger and bigger, more and more influence High, market share is increasing day by day. It is undoubtedly right to do these brand agents. The key to the problem is that these brands are firmly occupied by the agents who first entered the cabinet industry. After years of cooperation, the manufacturers have a very deep emotional foundation and want to be divided again. A cup of reality, the reality is almost impossible, although the manufacturer advocates survival of the fittest, the premise is that you just entered the industry, how manufacturers believe you are better than him. Unless you become bigger and stronger, you have a place in a certain regional market and you have enough influence. This manufacturer may consider changing dealers to choose you. The key to the problem is, when you do this market position, you certainly have a good brand operation in hand to achieve, to this share you will re-select the brand to re-start it? This is the predicament of many dealers when they start a business. As a cabinet industry is no exception.

It is relatively easy to choose a small brand agent in the region, but the problem has arisen. The visibility and influence of small brands is not enough. Manufacturers have no power to provide adequate market development support and advertising support. These brands have only one word to describe—“tired”. The key point is that there is no profit, no quality, no after-sale protection, and in the face of ever-increasing store rents, there are various costs and miscellaneous expenses. The initial accumulation of funds is likely to be sub-terminated, and then it is slowly working.

At present, the best franchise kitchen cabinet brands to choose from, not only have a certain reputation and advertising support, but also have a good brand reputation and product quality and after-sales support. Second, we must also consider the geographical location of the manufacturers, which is crucial for the future cooperation between the two parties. The same brands try to choose the nearest brand manufacturer in the region. This is related to the future delivery timeliness, after-sales protection, as well as a variety of contacts to verify the convenience. More importantly, the key issues can be solved through face-to-face communication.

Not to go into details, chat here today, and have time to communicate with you in the future. Finally, to tell everyone why they recommend Haier and Kehong. First, companies with obvious advantages in location; Second, brand expansion in rising companies; Third, according to my understanding of the stability of product quality and after-sale guarantee; Fourth, these brands All of them are on the high-end line. They are good for the development of the industry in the future. Profit can guarantee that the low-end brands are generally difficult to go long-term. The manufacturers are gone. You have the power to re-deploy cattle agents. You have not even sold the brand of the product, you are almost dead brand; the fifth current Haier and Qi Hong support for franchisees is relatively large, regardless of staff training to the store site selection and then to the opening of the renovation are all Guidance, easy to go, is conducive to business success; The sixth point of these brand market operations is more standardized, will not mess up to disrupt the market; The seventh point is a good shade under the big tree, relying on big brands is equivalent to backing back, facing the market competition It is not because you are fighting alone. It is easy to handle complex competition and unconventional competition among all walks of life and peers.

Having said so much, I hope to help the kitchen cabinet industry.