Foshan ceramics company inflow into the property market up to 10 billion

In the past three years, Foshan Taoqi entered the real estate industry with great enthusiasm. Among them, there are more than 10 production-oriented enterprises that have invested in large-scale investments, and the estimated amount of funds flowing into real estate is as high as 10 billion yuan. The reporter’s survey found that the circumstances under which the Tao enterprises were transferred to real estate under the lure of lucrative profits varied. Some pottery companies occupy half of the local real estate's annual performance; some are still feeling the stones and cross the river; others are already experiencing frequent paralysis due to lack of experience, and continue to pay an expensive price on the road to transformation. tuition.

The progress of the incident is delayed. The contractor behind the building is punished. Cancellation of Integrity Assessment Qualification The construction company that undertakes construction of Omega Garden will not be able to undertake new engineering business within Foshan within one year. Yesterday, the reporter read the information from the Municipal Housing and Urban-Rural Development Administration on the Internet. On February 10th, the Bureau of Finance Jianshe Guan [2012] No. 79 issued a penalty notice to Guangdong Kaiping Jian'an Group Co., Ltd. The reason the contractor was punished was: “The construction of the Omega Garden Project in Nanhai District owes more than 130 migrant workers about 7.4 million yuan.”

Guangdong Kaiping Jian'an Group Co., Ltd. was not only criticized, the relevant penalty notice was also copied to the Guangdong Provincial Housing and Construction Department and credited to the integrity information archive of the construction market in the province, canceled its qualification to participate in the integrity inspection manual for 2011, and no longer accepted its integrity manual. New application.

It is understood that the effective date of this notice of punishment will continue until February 2015.

Reflection: Omega mistakenly selected poor contractors for delays. The developer's explanation was worrying. The main reason for the delayed handover was the contractor's problem and delayed the construction period.

The reporter learned that the developers of the Omega Garden are the old Foshan ceramic companies - Ouya Ceramics Co., Ltd. There are several major ceramic brands under Ouya, and Omega is one of them. Omega took advantage of Ouya's management system to develop rapidly. In 2009, Omega began to get involved in real estate investment. From the perspective of the size of the investment, although Omega Garden, located at Renmin Road, Shishan Town, South China Sea, covers an area of ​​approximately 18,000 square meters, and the total construction area is approximately 52,000 square meters, this investment is not considered a big deal, but it is not a big deal. For enterprises, it is a brand-new attempt after all.

In the real estate investment, Omega Real Estate Company has found Guangdong Kaiping Jian'an Group Co., Ltd. as the contractor, but the cooperation between the two parties has been problematic. The problems reflected by the owners are not only delaying the handover of the property, but also the quality of housing, such as cutting corners.

On the morning of March 5, when the manager of Nanhai Omega Real Estate Development Co., Ltd., looked into the lobby of the sales office with dignity, more than 20 owner representatives who had recovered the compensation for breach of contract had been sitting around for a long time. This scene is set in the fifth year of Omega's entry into the main land industry.

As a ceramic company that has been in business for many years, why did Omega choose to enter the real estate industry? “Ceramics and real estate are complementary in terms of cash flow, human resources, etc. Our goal is sustainable development.” Manager Liu said that this is not to “get quick money”. It is understood that Omega is actively engaging in real estate projects in Jingzhou, Hubei and Jingdezhen, Jiangxi.

In Mr. Liu's view, the threshold of the real estate industry is not high, but the Tao enterprises want to achieve surpass in the real estate industry. They will face challenges in both management thinking and team building. "Management industry and real estate, management are very different, the housing enterprises must create outstanding works in order to avoid being eliminated in the continuous regulation and control."

Extension: Tao enterprises to get involved in real estate hidden concern from 2006 to date, a large number of well-funded ceramic enterprises in the transformation continue to find new investment areas, to join the real estate has become a major trend, the scale of investment in real estate production of ceramic enterprises at least 10 Many. Taocheng.com's investment in ceramics is very fast. "Every real estate company has a connection with real estate, but it is also very different." Yin Hong, secretary general of the Foshan Ceramics Industry Association, admitted that the investment in a ceramics company is about 50 million to 7,000 yuan. Ten thousand yuan, and some equipment even billions of dollars, although many ceramic enterprises profit rate reached 10%, but compared with the real estate industry's payback period of 3 to 5 years, the payback period of the ceramic industry is significantly longer. "As an upstream and downstream company, ceramic enterprises have natural advantages in entering real estate," said Lan Weibing, director of the China Ceramic Industry Association's Foshan office.

As a result, many well-funded Tao enterprises flock to real estate. In 2003, Tao Qi’s “Big Bang” Xin Zhongyuan started its real estate business in Zhaoqing and developed rapidly. According to statistics from Zhaoqing City, in the first half of 2010, Xinzhongyuan had developed the Zhongyuan Mingdu project, which accounted for about 15% of the entire Zhaoqing property market. The successful operation of Xinzhongyuan in real estate has become a model for many ceramic enterprises. In the following years, the new Pearl, Hongyu, Emperor, Mona Lisa and other ceramic enterprises have set foot in real estate. The Blue Guard revealed that, roughly, in recent years, there have been about 10 billion funds flowing into the real estate industry in Foshan.

Putting in huge capital deposits and keeping hidden troubles Tao enterprises are very generous in shooting land, and the industry has such an impression. The new pearl of Tao’s involvement in the real estate industry brought the three large blocks of Nanzhuang, Xiqiao and Sanshui into the bag in just a few months from 2010 to 2011, leaving behind over 1.7 billion in funds. In the second half of 2010, Hongyu Group was also a pressure on Baoli, Hutchison Whampoa and Golden Land, the three largest real estate giants, for a total of 2.344 billion yuan won the Guicheng Guijiang Interchange southwest side area of ​​nearly 140,000 square meters of commercial and residential land......

However, not all ceramic enterprises have been able to enter real estate smoothly. It is not hard to find that some local ceramic companies invest in real estate projects that are not high-end. In order to return funds, they and the real estate crocodile fight prices, many project prices are lower than the same area of ​​the same level of real estate by nearly 10%. For example, Omega Garden, which has recently become the focus, is very attractive at local prices.

A Tao enterprise owner lamented that while the real estate industry is lucrative, it is also risky. On the one hand, there are hundreds of millions of dollars invested. "Under the backdrop of monetary tightening, strong capital is an advantage. In order to take land, it must be generous." In addition, policy regulation became another "stringful spell" and policy tightened. When a few years of investment can be repatriated, it becomes a problem for Tao enterprises.

Into the real estate industry: the lack of a sense of crisis in the transformation process of ceramic enterprises In the face of the current market situation, many bosses lamented their concern on the thin ice. They fear that a large amount of funds will be difficult to return and will bring difficulties in the capital chain. Yin Hong believes that it is normal for manufacturing companies to enter the real estate industry. This is the result of market orientation. However, whether a company can withdraw its problems in a timely manner depends on whether the company itself has the ability to adjust.

The Blue Guards believes that it is easy for a company to seek profit maximization alone to lose sight of oneself. Tao enterprises must do more to be stronger, and "big brands do a hundred years of business." “After all, the energy is limited. It is not worthwhile to invest in real estate and affect the old bank.” He suggested that in the process of upgrading the ceramic industry, we must consider sustainable development, not lack of sense of crisis, blindly switch. In this regard, it is hoped that the government departments can also support the new technology and new materials in an unbiased manner regardless of the size of the company.