As people's life rhythm is accelerating, the network coverage rate is constantly improving, and the characteristics of online shopping, such as being affordable, fast, and selective are the main reasons for attracting consumers. Online shopping, as a more fashionable and cutting-edge shopping method, is no longer a patent for young people, and more and more people are beginning to join the online group buying team. Online shopping products have extended from daily necessities to household appliances, Among large items like furniture.
The network furniture market has entered the eyes of the citizens --- E family style "You see, I bought these furniture online, the quality is quite good, and the price is affordable." On December 2nd, the retired transportation lady Chen took Relatives and friends visited the complete set of furniture she had just configured for the new house.
At the age of 60, she wanted her son to accompany her to buy furniture in the home market. Since her son often traveled on business, he did not have much time to accompany her to see furniture. She took a look at each home city every day. After a week, she walked through all the big and small home cities. In the end, she only bought a set of solid wood sofas in Guangmei Furniture City. She said that the right price was too good. Expensive and affordable styles are not very satisfactory, it is too difficult to buy. Going on like this, I'm afraid I can't eat my body. It happened that these days when her son came back from a business trip, she was free, so she handed over the task to her son, who bought all the furniture in two days. What surprised her even more was that the bed was priced at 1,200 yuan in Zhonglejia Private City. She bargained with her boss. The boss eventually let her sell it to her for 900 yuan. She didn't even want to buy it, but now only spent 680 yuan I bought it back. Her son told her that the furniture was bought online, the price was cheaper than the physical store, the quality was quite good, and the delivery speed was also quite fast, and it was delivered to the house the next day. Influenced by her son, she also started shopping online.
Ms. Li just came to Nanning from Zhejiang to work. A few days ago, she and her friend rented a two-bedroom and one-bedroom house at Shanghai Nanguan Mansion on Qixing Road. The landlord did not have furniture, and she did not have time to go to the home market. Pieces: bed, sofa, wardrobe, shoe cabinet, TV cabinet, dining table, only cost 3500 yuan, I feel very affordable. Miss Li said that online shopping is a very cost-effective way of shopping, whether it is small or large items, in fact, they can be purchased online, the quality is also guaranteed, and the price is much less than the physical store. The most important thing is to save a lot of time.
Third-party guarantees make citizens more comfortable buying furniture online
Miss Tan, who lives in the Guantang residential area, said that she started shopping online several years ago, and she bought mobile phones, cameras, and laptops online. Not long ago, she bought a dining table online on Taobao. When the logistics company sent the product a little quality problem, she rejected the goods and asked the merchant to resend the new goods. The matter was resolved within one day. After receiving the goods and checking the goods, she confirmed the receipt online and agreed to let Alipay transfer the money to the merchant. She said with satisfaction that a third-party guarantee would allow her to shop with confidence.
The cost of physical stores is too high. Online furniture purchases have become an inevitable demand for market development.
According to incomplete statistics, there are more than 200 furniture cities of all sizes in Nanning, such as Baitu Home, Fu'anju, Capital City, Spring City, Zhongle, Fu'anjia, Dongfangjiayuan and so on. However, the furniture prices in these furniture markets are relatively expensive. With the reduction of the rural population, the labor cost of furniture is also declining, and the relative cost is higher than in the past. On the other hand, the rent of the furniture store is also an expensive expense ... Under various pressures, merchants can only pass on costs to end consumers.
Mr. He, the owner of the Meishen furniture store on Taobao, originally rented a shop in Zhongle Furniture City to sell furniture. Due to the continuous increase in rents, the salary was raised from 3,000 yuan / month to 7,000 yuan / month. Raised to 1200 yuan. Under various pressures such as site rent, water, electricity, and labor, coupled with the ups and downs of his business, he could no longer open the door for business.
After the suspension of business, he accidentally heard from friends that opening an online store does not require much cost, or even free of charge. So he had the idea of ​​opening a store on the Internet, and with the psychology of trying, he opened the first online furniture store --- Mishna furniture store. In less than a week of opening the store, he successfully negotiated every business. He adopted the method of factory direct sales, pushing the factory direct selling price to the network special price platform, squeezing out the middle bubble link, and realized the consumers' desire for "high quality and low price" home shopping.
Compared with physical stores, online shopping malls have a lower price advantage. The virtual display on the network can effectively save expenses such as site rent, water, electricity, and labor. The furniture sold on the online mall is 30% to 50% lower than the market, which is also the most attractive place for online shopping compared with physical stores.
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