As the last small holiday in the first half of the year, the Dragon Boat Festival is especially valuable for businesses. Although it is traditionally believed that holiday marketing is selling faster than March 15, May 1 holiday and 11 Golden Week, and from the market performance in 2011, the small holiday is increasingly sought after by hardware and electromechanical companies. Especially in the current season when the home improvement season is over and the power of the property market is gradually increasing, the importance of a small holiday in the Dragon Boat Festival is self-evident.
It is learnt that during the Dragon Boat Festival, Gome will lay out sales resources in more than 140 stores throughout the country. New living halls, flagship stores, and new stores will offer more value-added promotions, and purchases and promotions will increase. The relevant person in charge of Gome said that in order to better serve this year's Dragon Boat Festival market, Gome through the joint mining cooperation with suppliers, put on the market a total of more than 100 million yuan of special models.
Dragon Boat Festival promotion: hardware and electrical business views vary News reports, Nanjing, a hardware and electronic store promotions hot: tiles, bathroom full 800 yuan to send 128 yuan in cash coupons, electrical appliances to 800 yuan to send 80 yuan in cash coupons, floor folded, 7.5 fold wood construction, hardware tools, electrician electric materials 6.8 fold, there are thousands of people buy fast, 100 yuan change 200 yuan in cash.
In addition, in the Beijing market, the Red Star Meikailong launched the “25th Anniversary Thanksgiving Feedback Season†on the Dragon Boat Festival. The transaction price of furniture and building materials was based on a 2000-year reduction of 400 yuan. The House of Fantasy was home to five furniture stores in Beijing. 8.5 fold, evening and president signings can also be folded.
The reason why hardware and electromechanical companies so love Duanwu holiday promotions, mainly from the decoration of the peak period, most consumers use the holiday to the hardware building materials market to buy materials. However, electromechanical online Xiaobian believes that Dragon Boat Festival promotion can become a carrier of business holiday promotions but it is a big unknown. Faced with more and more rational consumption of consumers, the aesthetic fatigue of holiday promotions, hardware vendors have different views.
Positive voice: conducive to seize the consumer's point of view: Although consumers generally believe that May 1st and 11th are the more important shopping nodes, they will also think that the short and long holidays must be more generous than usual and more favorable than usual. Dragon Boat Festival has expectations. We will start a new round of promotions this year on the Dragon Boat Festival, but the intensity is not as big as it was during the May Day. Through double-credit, limited-time buying and other means, it is expected that the overall sales will be significantly higher than usual.
Point 2: The manager of a certain brand of hardware store said that each holiday is an opportunity to help the company increase its sales. After a long period of instillation by the merchants, consumers' awareness of small-long-term holiday spending has also been improved. The increasingly fierce market competition, the small long vacation that has been neglected by hardware and electromechanical companies must now be taken seriously.
Negative Voices: Leading to Consumer Weakening Views: From May 1 to the Dragon Boat Festival, time intervals are relatively short. If promotions are too frequent, consumers will feel tired. Now that consumers are more mature, they can't achieve the desired results through promotion. Instead of considering how to promote sales, we should consider how to use the off-season decoration to enhance our overall competitiveness, integrate superior products, and combine market conditions to provide consumers with more purchasing knowledge.
Point Two: The Dragon Boat Festival is only one month away from May Day. May Day's consumer concentration and business promotion will overdraw some of the consumption after May Day. Therefore, the Dragon Boat Festival promotion has yet to achieve the desired results.
In summary, business promotion focuses on the concept of consumers, in addition to focusing on brand influence and income. As consumers become increasingly rational about holiday promotions, the hot scenes of holiday promotions have faded out of the buyer's market. Therefore, Xiao Bian suggested that hardware and electronic machinery businesses should rationalize the promotion of business opportunities on the holidays, the development of the company may wish to take advantage of the energy to play a big promotion card, there is not much positive effect, it would be better to wait for a good time.
It is learnt that during the Dragon Boat Festival, Gome will lay out sales resources in more than 140 stores throughout the country. New living halls, flagship stores, and new stores will offer more value-added promotions, and purchases and promotions will increase. The relevant person in charge of Gome said that in order to better serve this year's Dragon Boat Festival market, Gome through the joint mining cooperation with suppliers, put on the market a total of more than 100 million yuan of special models.
Dragon Boat Festival promotion: hardware and electrical business views vary News reports, Nanjing, a hardware and electronic store promotions hot: tiles, bathroom full 800 yuan to send 128 yuan in cash coupons, electrical appliances to 800 yuan to send 80 yuan in cash coupons, floor folded, 7.5 fold wood construction, hardware tools, electrician electric materials 6.8 fold, there are thousands of people buy fast, 100 yuan change 200 yuan in cash.
In addition, in the Beijing market, the Red Star Meikailong launched the “25th Anniversary Thanksgiving Feedback Season†on the Dragon Boat Festival. The transaction price of furniture and building materials was based on a 2000-year reduction of 400 yuan. The House of Fantasy was home to five furniture stores in Beijing. 8.5 fold, evening and president signings can also be folded.
The reason why hardware and electromechanical companies so love Duanwu holiday promotions, mainly from the decoration of the peak period, most consumers use the holiday to the hardware building materials market to buy materials. However, electromechanical online Xiaobian believes that Dragon Boat Festival promotion can become a carrier of business holiday promotions but it is a big unknown. Faced with more and more rational consumption of consumers, the aesthetic fatigue of holiday promotions, hardware vendors have different views.
Positive voice: conducive to seize the consumer's point of view: Although consumers generally believe that May 1st and 11th are the more important shopping nodes, they will also think that the short and long holidays must be more generous than usual and more favorable than usual. Dragon Boat Festival has expectations. We will start a new round of promotions this year on the Dragon Boat Festival, but the intensity is not as big as it was during the May Day. Through double-credit, limited-time buying and other means, it is expected that the overall sales will be significantly higher than usual.
Point 2: The manager of a certain brand of hardware store said that each holiday is an opportunity to help the company increase its sales. After a long period of instillation by the merchants, consumers' awareness of small-long-term holiday spending has also been improved. The increasingly fierce market competition, the small long vacation that has been neglected by hardware and electromechanical companies must now be taken seriously.
Negative Voices: Leading to Consumer Weakening Views: From May 1 to the Dragon Boat Festival, time intervals are relatively short. If promotions are too frequent, consumers will feel tired. Now that consumers are more mature, they can't achieve the desired results through promotion. Instead of considering how to promote sales, we should consider how to use the off-season decoration to enhance our overall competitiveness, integrate superior products, and combine market conditions to provide consumers with more purchasing knowledge.
Point Two: The Dragon Boat Festival is only one month away from May Day. May Day's consumer concentration and business promotion will overdraw some of the consumption after May Day. Therefore, the Dragon Boat Festival promotion has yet to achieve the desired results.
In summary, business promotion focuses on the concept of consumers, in addition to focusing on brand influence and income. As consumers become increasingly rational about holiday promotions, the hot scenes of holiday promotions have faded out of the buyer's market. Therefore, Xiao Bian suggested that hardware and electronic machinery businesses should rationalize the promotion of business opportunities on the holidays, the development of the company may wish to take advantage of the energy to play a big promotion card, there is not much positive effect, it would be better to wait for a good time.
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