Chinese locks: winning the market by quality and innovation

"Locks are the traditional products of China's hardware industry. With the rapid development of pillar industries such as residential, automotive, medium and high-end office buildings and hotels in China, and the increasing demand for high-precision lock products for defense, public security, and financial systems, The lock industry has shown rapid development in China. The quality of products in the whole industry is stable, and independent innovation technology is constantly emerging. The annual sales income and export volume are increasing at a rate of more than 30%, and the competitive advantage in the domestic and foreign markets is obvious.
At present, China has become the world's largest producer and consumer of locks. "A few days ago, Zhang Dongli, chairman of China Hardware Products Association, commented on China's lock-making industry with such a paragraph. Targeting international standards to create first-class quality At present, China has a total of about 1,000 lock manufacturers with annual sales of more than 5 million yuan. Enterprises are mainly concentrated in Guangdong, Zhejiang, Shandong and other regions. Among them, Zhejiang Wenzhou also enjoys the reputation of "China Lock Capital".
In 2005, China's major lock manufacturers produced a total of 2 billion (sets) of products, with sales exceeding 24 billion yuan. Among them, the top 10 companies accounted for one-fifth of the industry's sales revenue, showing a high degree of market concentration. According to Director Zhang Dongli, in recent years, in the face of expanding demand and increasingly fierce competition, China's lock manufacturing enterprises are aiming at quality and hard work. They organize production in strict accordance with relevant national standards, and on this basis, they introduce a large number of advanced equipment and production lines at home and abroad, such as key milling machines, marble machines, precision punching machines, mold processing centers, non-polluting computer controlled electroplating production lines, etc. The enterprise modernization management intensity, in strict accordance with the iso9000 quality management system to organize production, so that the product surface treatment, performance, life and other quality indicators steadily improved.
Some well-known enterprises that have won the competition, such as Yantai Sanhuan Lock Industry Group Co., Ltd., Shandong Jinfeng Group Co., Ltd., Zhongshan Huafeng Lock Co., Ltd., Wenzhou Qiangqiang Group Co., Ltd., Guli Security Products Co., Ltd., Wenzhou General Locks Ltd. and Zhejiang Pujiang Meihua Lock Industry Co., Ltd., etc., {TodayHot} in order to adapt to market demand, it actively refers to European and American standards for production, such as padlock products refer to European en12320 standard, spherical door locks refer to American ansi standard, European en standard and ul Fire safety standards, car locks use German tl, vw and other standards, so that product quality has reached the quality level of international products, products sell well in the market, and widely used in national key buildings. Taking Shandong Jinfeng Group as an example, its Jinfeng brand locks were identified as special products by the Palace Museum. Paying close attention to technological innovation and enhancing competition strength refers to the relationship between technological innovation and locks. Shi Lanlan, vice chairman and secretary-general of China Hardware Products Association, emphasized: "Although locks are traditional industries, the use of high-tech to transform traditional industry locks is the most A typical example. A lock seems to be simple, but it can be completed after 110 processes. Only with advanced technology and equipment, high-quality professionals can produce high value-added products." Shi Xiaolan pointed out that In recent years, China's lock industry has adapted to the needs of domestic and foreign markets for multi-variety and high-grade lock products and to meet the challenges of the international market. Through timely access to the latest global product information through various channels, we have continuously increased the R&D investment of high-tech products. Improve the independent innovation technology frequently shot. In particular, some leading enterprises in the industry, they seize market opportunities, through the integration of internal technical strength, and the establishment of lock technology development centers with universities, constantly adjust the product structure, and timely enter the high-end lock products market. Taking Wenzhou Qiangqiang Group as an example, it accelerates the integration of enterprise resources and technical strength by uniting eight enterprises in the region, concentrating on developing high-end lock products, and quickly gaining a place in this market, resulting in locks such as Korea. Manufacturers of manufacturing powers have come to the door to seek cooperation.
The continuous increase in technology investment by enterprises has caused fundamental changes in the varieties and structures of China's lock industry. As mentioned in this regard, Secretary-General Shi Lanlan is very excited to count the changes in the lock industry in recent years: At present, China's lock products have been dominated by mechanical ball locks and door locks in the past, to multi-field, multi-color Multi-functional, multi-variety changes. The whole industry has more than 100 series of more than 8,000 varieties of products in 20 categories; the product structure is also from traditional single-door locks, double-tongue locks and other mechanical products to spherical door locks, handle locks, electronic locks. , magnetic card lock, ic lock, car lock, motorcycle lock, fingerprint lock, digital lock and other electronic, mechatronics, biometric, intelligent development, and focus on product functionality and decorative combination, basically formed High, medium and low grade matching product system. Some advanced technical means are constantly transformed, and {HotTag} is grafted onto security products, which greatly improves the technological content and added value of the products, and the prevention functions are getting stronger and stronger, and the intelligence and informationization level are getting higher and higher.
At present, the high-end lock products representing the world's advanced technology: electronic locks, smart locks, fingerprint locks, etc., are constantly increasing in the lock industry in China. Not only that, China's electronic locks, smart digital locks and other products with independent intellectual property rights have basically replaced imported products in high-end hotels, important facilities and car accessories, and have shown strong competitive strength in the international market. Entering the international market, there are boundless business opportunities. According to reports, since the products entered the international market in the 1950s, lock products have been the fist products of China's mechanical and electrical products exports. In recent years, with the increasing variety of products and the increasingly reasonable product structure, the export volume has increased year after year.
Statistics from customs show that in 2004 China’s lock exports amounted to US$ 935 million, an increase of 40.15% over the US$ 680 million in 2003. In 2005, exports reached US$ 1.191 billion, an increase of 27.38% over 2004. Has been marketed in more than 180 countries and regions around the world. Among them, some high-quality brands have enjoyed high popularity and reputation in the international market, and products are continuously entering the international market in their own brands. For example, the "Three Rings" locks won the "China Famous Brand", and the products are all exported under the own brand "Three Rings". The annual foreign exchange earning has exceeded 50 million US dollars.
At present, China's lock industry highlights the quality, market and brand advantages, has been highly concerned by the international hardware giants, they have shown great interest in the huge potential of the Chinese commercial lock market, and began to take certain measures. For example, many European and American companies have come to China to seek joint ventures. The implementation of the famous brand strategy directly refers to the lock-up power to promote enterprises to actively respond to the more severe challenges faced by China after joining the wto, so that the production of locks in China will move from a big country to a strong country.
Since 2000, China Hardware Products Association has increased the implementation of brand-name strategy in the whole industry. On the one hand, in the year of 2002 and 2005, the “China Top Ten Lock Kings” selection campaign was launched in the whole industry. As a result, Sanhuan, Huafeng, Guli, Jinfeng, Baodeli, tonyon, plum and other products were in nearly 1,000. Stand out in the enterprise. It is reported that these product manufacturers pay attention to quality management and technological transformation, new product development efforts, reasonable product structure adjustment, and obvious competitive advantages in domestic and foreign markets. The aim is to guide and encourage the domestic lock industry to further improve R&D design capabilities and product quality levels, and to increase the social visibility and influence of domestic products. Secretary-General Shi Lanlan stressed: At present, the economic and social benefits generated by well-known enterprises and brands in China's lock industry are attracting more enterprises to join the army of striving for brand-name products. The awareness of brand development in the whole industry is obvious. More and more enterprises pay attention to the innovation of equipment, technology, R&D investment and marketing channel construction, and increase brand promotion through various forms.
China Hardware Products Association will further guide lock companies to take the road of innovation, quality brand and efficiency, in order to change the economic growth mode of the whole industry, and promote the formation of small products in the whole industry---big market---big industry---high quality The development pattern has become bigger and stronger. In the innovation of the lock industry, we must first change the concept of consciousness and change the idea of ​​imitating. Secondly, we must actively introduce the concept of "customer orientation" in product innovation. Third, we must actively digest foreign advanced technology to improve product quality and brand. The fourth is to find new economic growth points and increase the degree of product differentiation. Finally, it is necessary to have innovative patents to achieve sustainable development.

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