Domestic children's furniture sells more expensive than imported children's furniture! What happened? Last week, reader Mr. Zhao gave feedback to this newspaper, "May 1" when choosing furniture for children, found that the price of some domestic children's furniture is actually better than imported famous children's furniture. The brand is still high, which makes him a bit stunned. What Mr. Zhao wants to know is: What is the reason why the price of domestic children's furniture is higher than that of imported goods? Now buy children's furniture, does the price determine the quality? "Identify the identity through price" does not work through a set of children's solid wood wardrobe, the domestic brand of Songbao Kingdom The price of the three-door products is about 19,000 yuan, while the imported brand Fulaisha is about 10,000 yuan if it is three-door. Although the design, crafts and other aspects are slightly different, but the two products with similar appearance and function, domestically produced goods are indeed more than 8,000 yuan more expensive than imported goods. Recently, Mr. Zhao told the story about the purchase of children's furniture during the May Day. In this regard, in the home of the North Fourth Ring store in the actual situation, the Songbao Kingdom and pine nuts and other domestic children's furniture part of the wardrobe and bed and bed solid wood products, the price is indeed more expensive than the imported children's furniture such as Fulaisha and Lifetime . A few years ago, the high price of imported children's furniture was the main reason for the prohibition. Now, the price of domestic children's furniture has been catching up. The gradual disappearance of the price difference makes "price" no longer the best way to identify the identity and pros and cons of children's furniture. The price of domestic children's furniture has doubled in the past three years. For the above situation, the explanation from the insiders is sought. The answer is: not the price of imported children's furniture has been reduced, but the price of domestic children's furniture has risen. Ms. Guo has 10 years of experience in interior design. For example, she said that the price of solid wood for importing children's furniture brands was about 10,000 yuan three or four years ago. This price scares many parents, so the price is three or four thousand yuan. The domestic children's furniture brand has a market for getting on and off. Today, however, the imported solid wood bed for children's furniture is still more than 10,000 yuan, and some of the domestically-made children's furniture brands that have gradually become famous have changed from three to four thousand yuan to seven thousand yuan, and some even over 10,000. It can be seen that the price of domestic children's furniture has quietly doubled in more than three years. In this regard, Qi Guoqing, the general manager of the Beijing general agent A home furnishing of the young children's furniture brands such as Songbao Kingdom, Happy Station, Xingsuo and Mudu, explained that the various costs of raw materials, labor and logistics are increasing year by year. The main reason for the soaring price of children's furniture. A few years ago, the additional cost was lower, and the pricing of the brand was relatively low. In recent years, the additional cost has been rising, and the pricing of the brand has also risen. The price of imported children's furniture has increased by about 3% per year. Initially, there was a new confusion in the mind of Mr. Zhao. The rising cost has led to the price increase of domestic children's furniture. Then why is the price of imported children's furniture still similar to that of a few years ago? Does the price determine the quality, is it domestic or imported children's furniture more reliable? In this regard, Fulaisha flexa, Lafu Zhou Dayong, the head of the imported children's furniture brand, such as Lifetime and Manis-h Mannich, told reporters that the imported children's furniture pricing system has matured earlier, so the annual increase is now around 3%. Resist the rise of various additional costs, sometimes without even raising prices, and reduce production costs with gradually mature production processes to share the increase in other costs. Mr. Liu, who did not want to be named, has been engaged in design work for domestic children's furniture brands for many years. He bluntly said that the cost and profit margin of imported children's furniture are relatively stable, so the annual price increase will not be too large; and the price of some domestic children's furniture brands The increase in moisture is slightly larger, and high pricing sometimes prepares for the “crazy discount†to occupy the market. [Discovery] High prices may not be good quality children's furniture, do not be superstitious "price theory" Price does not determine quality, the origin is not the only standard to measure the pros and cons of products. In the interview, the reporter found that the price of children's furniture reflects not only the product quality, but also the market positioning and price strategy of a brand. Therefore, the price level and quality are not completely equal. "Look at the price, choose the product. It is right to buy furniture for the child." For this "price theory", the reporter suggested that consumers do not be superstitious, do not listen to the side of the shopping guide, collapse the heart to compare the standards of various brands of products. The material, practicality and safety level are the key to buying reliable children's furniture. "Pseudo-professional" children's furniture abounds. The reporter also found that nowadays, it is not easy to buy "professional" children's furniture for the children in the market, and some "pseudo-professionals only make a fuss about size and shape." "Children's furniture is not uncommon. In fact, the lack of professionalism is the biggest concern of the children's furniture industry. Tables and chairs, beds, mattresses, and even storage products, if you want children to develop good habits and healthy posture from childhood, tailor-made "professional" children's furniture is responsible. In fact, domestic children's furniture still stays on the road of homogenization competition and price competition. Regarding the problem that "children's furniture is not professional enough", Qi Jiaqing, general manager of A home, said that the lack of design talents and the control of production costs are two obstacles that hinder domestic children's furniture manufacturers from doing "professional". Zhang Ke, general manager of Huari Furniture Blue Tribe Children's Furniture, also bluntly said that domestic children's furniture manufacturers have to suffer many setbacks on how to meet the needs of children after 00 and post-80s parents, but they must upgrade themselves. Zhou Dayong, the general manager of Scania, who has been an agent for importing children's furniture for many years, believes that it is also a way to “steal the teacher†from foreign products and then gradually move toward originality according to the needs of the people. But it is not advisable to turn "stealing a teacher" into a habit and the future.
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