In 2009 , Guo Zonghuai took the idea of ​​doing a business, happened by chance, began to enter the A home work, from the beginning of the logistics and administrative work, to immediately quality control management, every one of the jobs, he paid More than anyone else, earnestly studying post skills, adhering to either quit, do the best to do it, this is done for 3 years.
Involved in the operation and management of stores in 2012 , he considered the market together with his employees on the front line, studied the products, analyzed the consumption habits of local consumers, and the performance was quickly demonstrated and continued to grow steadily. All the hard work and effort in the previous period have created a heart that is unwilling to be ordinary, unwilling to maintain the status quo, and full of morale...
In 2016 , with the shareholder style of the overall environment of the Group's headquarters digging through the sales channels, Guo, who was deeply influenced by Wu Dong, decided to continue to challenge himself, open up new markets, and innovate again! This is also the origin of Ningbo A home O2O shop.
Trial operation since the end of 2016, A family home in Ningbo flagship store total sales of more than 58 million and the balance from the end of the overall goal of 70 million sales in less than 12 million. In less than a year, they can achieve such impressive performance. How exactly do they do it? Next, we will share the top four operating secrets of Ningbo Dadian.
First, morning meeting processPeople always say that one year's plan is in spring, and one day's plan is morning. An efficient day must start from the morning. In order to fully mobilize every employee's working status and enthusiasm for the whole day, in the morning meeting, all department employees were divided into four groups by the disruptive department to carry out PK , and the point reward system was implemented according to the team's on-site score. Each team will have its own team name, slogan, and squad song. Every day, a team with the best morale and team effectiveness will be selected. Each week, the team with the highest cumulative score will have cash rewards. Using this PK approach, combined with the points system, each employee's status will be quickly adjusted to the best, full of energy, and full of work efficiency.
Now, the most direct and effective way to solve the problem is to call for appointments. Many distributors across the country may have such confusion. 1. The shopping guide is responsible for the reception of the store, so many people can not call. 2. Calling is "three minutes of heat" can not maintain a long-lasting passion, and Ningbo Dadian electric sales performance of up to 200 million per month , what kind of "secret" to many people headache plate, actually made Such excellent performance?
First of all, the sales personnel recruited must go through professional training before they can take up posts. Secondly, it must be a full-time salesperson. Only when there are not enough people to do the activities will be used to promote them, but it must be a full-time staff with a temporary promotion model. As long as the customers are invited to the store on the same day, whether or not the transaction is completed, they will receive the WeChat red package award. On the day of the transaction, there will be corresponding rewards based on the size of the transaction amount. Therefore, electrical sales are not a boring thing for them.
The channel cooperation department relied on the virtual agent crowdfunding system independently researched and developed in Ningbo region to transform the former practitioners of all the furniture in the entire chain into the partners of our A home, and achieved sales and trust with customers. The sales staff, designers, foremen, and building material store managers have continuously recommended the customers in their hands to A homes, which has greatly improved the accuracy of the customer's arrival rate and the chance of one-time arrival of the full amount of goods to the store. Performance gains and improvements have played an indispensable role.
General Manager Guo has been implementing the words of Wu Dong, Chairman of the Group, to select talents in the store, namely “find problems, find talents, and look for the futureâ€.
Because everyone has their own advantages, we must give full play to each person's specialty and put them in a position that suits them, so that everyone can play their own greatest value. With regard to the selection of home store personnel, it must be more and more a norm for standardization, specialization, and professionalism. As long as one leader grasps these three cores, there will be no unfinished business and unachievable dominance!
The new day began. The employees of Ningbo Dadian were full of passion. The A family never stopped and always walked on the journey of self-innovation and self-transcendence. I believe in love Wu Dong and the headquarters of relevant departments, under the leadership of general manager Guo Tianming, the efforts of all terminal employees, Ningbo store will become the first East A family-friendly store! Followed closely by the development of the A family, this family, and together with the goal of achieving the 10 billion proposed by Wu Dong, they will not hesitate to move forward! ! !
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